FAQs

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Frequently Asked Questions

Design

  • Why is branding so important?

    Without branding, no one would be able to identify one business from another. It helps to support a business’s reputation. Over the years, branding has become more important as the competition gets bigger and better. Companies are now finding new ways of keeping their brand alive from slogans to iconography. But as branding continues to grow, so do the publics perceptions of a brand. When we think of sticky tape for instance, we automatically think of cellotape or a vacuum is often referred to as a Hoover when in fact, it is a brand name. 

Websites

  • Why should I update my site?

    Having an outdated website isn’t only bad for user experience but it is also bad for your SEO. Refreshing your website on a regular basis can help improve speed, engagement, and performance. As well as providing users with a mobile first, responsive website that is easy to navigate.

  • Why is it important to have a secure website?

    SSL certificates are extremely important for your website. Not only does it allow the consumer to see that the site is safe, but it also shows that it is a trustworthy source. 

  • Will my website work on all devices?

    It is extremely important to showcase a mobile friendly responsive website. That is why all of the websites designed and developed are compatible with all decices and search engines. 

  • How long will it take for my new website to start ranking?

    Normally it would take 3-6 months, although it can be a lot sooner than this. SEO should be considered as a long-term solution. The tume it takes ti experince an uplift in traffic and performance can depend on your starting point. If you have been an avid blog poster with updates happening rather frequently on your exisiting website, this will allow Google to prioritise you going forward. New factors can also help determine the new location where you will fall for instance; has your website been built for SEO purposes? Does it contain Keyword rich content?

Social Media

  • What is SEO?

    SEO is the key component when locating your website online. SEO stands for Search Engine Optimisation; it makes sure Google and other search engines can locate your site through keyword specific terms. These terms allow you to be visible in any relatable search terms in a search on google etc.

  • Who is Social Media for?

    Social media is a powerful took which allows users to interact with businesses online through social media.  Social Media is for everyone. It provides a way for you to reach out to potential customers all in one place through advertising or simple organically. 

  • What social media platforms are best to post on?

    This would depend on what your business needs and overall goals are. To reach a large audience we would recommend Facebook. If your businesses main focus is aesthetically pleasing, then Instagram would be the best platform. To use to engage with other businesses and industries, Linkedin would be the best platform. But Linkedin is a B2B (Business 2 business) platform, so Linkedin is used to reach out to other businesses where as Facebook, Twitter, Instagram, Pinterest are a solely B2C (Business to consumer) platform so it is always important to look at your audience to see who you are promoting/advertising too.

  • Is SEO ranking for Google?

    SEO is not just the ranking for google all search engines will rank your site depending on keywords and the structure of those terms. There are other factors, but Google is the main search engine most of the population use. There are many other factors that fall into SEO. Backlinking your social media posts to your websites help your overall standing also.

  • Why is Social Media Marketing so important?

    Social media marketing is all about building those important relationships with consumers and guiding your current customers and potential new customers. It helps to increase the overall awareness and validity of your brand.

  • Which Social Media Platform is best for my business?

    From Facebook and Instagram to Twitter and Linkedin, there’s a social media platform for everyone and to suit each and every business. Every business should have a social media presence but knowing which platform would work the best for you, can be tricky. Your target audience can help establish which social platform would work best for you and your goals. 

  • How many posts can I have on my page per week?

    It is advised to advertise around 3 posts per week on the chosen platform which is specific to the industry of your business.

  • How many keywords will I be able to rank for?

    As many as you wish and are relevant for your business. The more unique the keyword, the higher you will show but it is a fine line between choosing something unique and selecting a keyword others will likely use. Keywords also need to be present in your site a few times.

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