Case Study -Cookingonabudget

 CASE STUDY

Feeding the nation

With healthy food and innovative recipes.

Uncovering creative methods to inspire the nation to adopt healthier eating habits.

To captivate the community's interest in healthy alternatives, simplicity is key. Pairing straightforward meals with a healthy alternative can be more effective in promoting change than introducing an entirely new healthy dish.

Challenge

Each person's attitude towards change is unique, and most find it challenging to make significant changes. This is particularly true when it comes to cooking at home, as we tend to stick to our tried and true favorites that are often cheap, easy, but not very healthy. In creating a brand and marketing materials, it was crucial to incorporate recognizable healthy options. We opted for a citrus fruit outer and impactful language to catch the consumer's eye.

Value

The advantages of this brand surpass any other project I've undertaken. Prioritising a healthy lifestyle has always been a personal priority, and opting for a healthier alternative when cooking at home is both effortless and delectable. It not only benefits our bodies, but can also prevent numerous medical issues in the future.

The program's value has already generated substantial progress within the community. With a newfound understanding of why healthy options are the way to go, people are shopping with a different mindset and making healthier choices.
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