Case Study - Dortek

CASE STUDY

Door Innovation

approach to door manufacturing and installation

Revolutionising door solutions with global hygienic innovations.

Meticulous attention to detail is a cornerstone of any successful business, especially for a well-established company. With over 25 years of experience in producing and installing doors, Dortek recognized the significance of a comprehensive rebranding strategy. This included revamping their website, marketing materials, and vehicle decals to capture their vision and justify their updated approach.

Challenge

The brand image of the door company was outdated and failed to convey the quality and durability of their products effectively. The website was cumbersome to navigate, and the marketing materials lacked appeal. The branding on their vehicles was also inadequate, making it challenging for customers to identify the company.

Solution

To initiate the rebranding process, the door company partnered with a branding agency. The initial step involved revamping the company's website. The agency streamlined the navigation, added high-quality images of the door products, and emphasized their unique features and benefits. Furthermore, they modernized the website's design to enhance its aesthetic appeal.

Subsequently, the agency developed a comprehensive suite of marketing materials such as brochures, flyers, and business cards. These materials were designed to be cohesive with the updated website design and effectively highlight the essential features of the door products.

Lastly, the agency designed new vehicle decals that prominently displayed the company's logo and contact information. This step was taken to reinforce the brand image and ensure that customers could easily recognize the company when they encountered its vehicles on the road.

 Result

The door company's rebranding campaign has proved to be a triumph in rejuvenating their brand image. Customers have responded positively to the revamped website, praising the enhanced navigation and appealing design. The marketing materials have effectively communicated the advantages of the door products, thus generating fresh sales leads. The vehicle decals have played a crucial role in reinforcing brand recognition and ensuring the company remains in customers' minds.

 Conclusion

Rebranding provides an effective way for companies to refresh their brand image and attract new customers. The door company successfully accomplished this by redesigning their website, marketing materials, and vehicle decals. This comprehensive approach enabled them to clearly communicate the superior quality and durability of their products, resulting in fresh sales leads and reinforcing their brand image.
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